JOE AUTO DEALER is a family run business, having its roots way back from the 1950’s, when Carmelo Attard, Joe’s father, used to negotiate some vehicles every now and then. During that post-war era it was very difficult for the Maltese to own a car, let alone negotiate several ones.
His youngest son Joseph was fascinated by his father, and used to observe him attentively and ambitiously as he did his negotiations.
It wasn’t until 1970 when Joseph flourished his ambition by opening a small showroom, which was more like a garage, in Burmarrad. He named his business JOE AUTO DEALER; or as some know him better, “ta’ Karlinu”; a family nickname which is still in use nowadays.
From then onwards, he never looked back. For well over 30 years he managed to run his car dealership on his own; thereby dealing directly with his clients individually. This principle of giving each client personal attention is one of the foundations that Joe managed to keep up till this very present day.
He has two sons, who fortunately decided to follow his line of business.
Steve, the elder son, from a very young age, used to go straight near his dad when he arrives home from school as he truly loved cars and his dad’s auto dealership. As soon as he finished secondary school he joined in to help his father. Today he is the expert responsible mostly for choosing the best cars for our vast stock and to “nourish and flourish” them brilliantly.
On the other hand, in the year 2001, his younger son Brian, decided to resign from his banking career and join Steve, his elder brother to run their father’s business. Having acquired some years banking and sales experience, he is now responsible mostly for the administration, sales and for providing the best financial packages to suit their clients’ needs.
From then onwards, Steve and Brian joined forces to run JOE AUTO DEALER with their father’s blessing, after Joe decided it was time to retire.
Over the years, they have continued to grow and now have two large showrooms in Mosta in addition to the original one – all opposite to each other in Constitution Street. In all they now have over 4 storeys of top quality vast selection of vehicles!
At Joe Auto Dealer, they fully understand that buying a car can be a daunting experience, but don’t worry; buying a car at Joe Auto Dealer will prove to be a great experience!
They are well established in Malta, with almost half a century experience and a great reputation. They offer excellent advice and experience on a wide range of quality used vehicles, ensuring that you get the best car for your needs at a great value for money, with the best customer-service.
Their basic philosophy of treating the customers with supreme service has been outstanding over all these years.